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87 – The Elusive phenomena (Roethlisberger, 1977)

Book Summary (main chapters)
“The Elusive Phenomena” by F.J. Roethlisberger (1977)

“The Elusive Phenomena” is the intellectual autobiographical account of the author’s work in the field of Organizational Behavior at Harvard Business School.

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Born in New York in 1898 and son of Swiss immigrants, the author was soon attracted by science and studied mathematics and physical science at Columbia and at the MIT, where he was deceived by the way ‘scientific management’ was taught. His passion for knowledge and certainty pushed him to join Prof. Mayo at Harvard (1927) where he became a phenomenologist.

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At Harvard, he joined the committee on Industrial Physiology and counselling students, where he observed the uniformities, basis of the ‘life space’: (1) Preoccupation and Attention, (2) The Form of Thinking: tending to treat the world of fact simple and to complicate its thinking of it, creating False Dichotomies, (3) Preoccupations and Personal History, (4) Preoccupations and the Future and (5) The Dyatic Relation. He was more interested in scientific knowledge and epistemology (what makes knowledge knowledge) than in metaphysics (real) or ethics (good) or aesthetics (beautiful), considering notion of truth as consistent, correspondent to the phenomena and convenient and useful.

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Through the Hawthorne researches, Roethlisberger studied the social space, the interactions between workers and their productivity, satisfaction and motivation. In his best-seller book ‘Management and the Worker’ the author explains ‘The Hawthorne effect’ that shows the influence of the experiment itself and the influence of the difference of behavior of the supervisors.

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Under the influence of the ‘triumvirate’ Mayo, Henderson (researcher in chemistry and follower of sociologist Pareto) and Donham (Dean of Harvard BS), the author became a concrete sociologist, observing interactions between persons, involving feelings. Agreeing with Henderson, both theory and practice were necessary. 1) The need of a conceptual scheme for purposes of investigation; 2) A matter of convenience and utility and not of truth or falsity; 3) A way of thinking to be practiced, 4) to be pratices in relation to a class of phenomena; 5) To be used so long as it remained useful; 6) Be prepared to a more useful way of thinking. At that time, he was also interested in general semantics taught by Alfred Korzybski.

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Roethlisberger did research in, among others, General Motors, the Government and Macy’s. There he studied the social structure of the organization and the salesclerk-customer relation (the motivation and cooperation he observed were ignored by the scientific management). His goal was to analyze Society and Organisation by studying the basic social processes.

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In 1942, Pearl Harbor attack and some colleagues’’ death or retirement pushed Roehlisberger to a nervous breakdown. He joined a farm family to recover. There he found a social behavior laboratory in an organisation without standards, principles of therapy or leadership, only uniformities in the processes of individual growth and learning, and individual and group cooperation.

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In his early teaching years, he taught the War Industry Retraining Program where his goal was “not to make persons into better executives but instead to make executives into better persons”. He taught an MBA course: “Administrative Practices” about motivation, productivity and satisfaction of people. In 1946 was a turning point in the development of social science.

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At Harvard, the author taught according to the Case Method, a HBS teaching and research method. Roethlisberger lists the commonly agreed objectives of this method but also shows its limitations (rationale opposed to theory, exclusively economic facts, reinforcing responsible behavior and a ‘perfect’ solution) and denounces the ‘blind spots’ (social interactions, social organization, illogical conflicts, etc) and shows the influence of assumptions and feelings in perceptions and finally in actions.

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In the early 50’s, Roethlisberger was involved in the Human Relations Clinic, a program addressed to practitioners that had to obtain the understanding and cooperation of others to get their own job done and had to act as multipliers of competence in matters of human relations. These skills were improved by a clinical method studying extrinsic and intrinsic aspects (a diagnostic or research, a counselling, a membership, a leadership and a personal context) to reach a better knowledge of oneself.
At Bethel, a summer training center, he was a trainer and a trainee. There he learned that if the more inefficiently the members of a group carried out a task, the better they were able to examine their interpersonal relations and that the here-and-now most appropriate member that met the needs of the group became at that time its leader.
By 1954, Roethlisberger felt that his work was not getting further.

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Between 1942 and 1954, Roethlisberger did Human Relations research preparing teaching cases. These cases were descriptions of actual concrete happenings with a clinical orientation (not solely with economical and objective data), giving importance to soft as well as hard data (that can be measured and quantified) to make it more understandable.
Together with George Homans, Abe Zaleznik and Roland Christensen, Roethlisberger did a prediction study; to see if the clinically knowledge could be also proved analytically. This study showed that Homans’ theory of distributive justice could not be explained by the hard data but only considering the soft data.

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A skill is a concrete behavior, either physical or social, involves concrete operations, results and outcomes. Instead of a technique, it is a way of learning with 3 characteristic: 1) There is a balanced development between the outward and the inward aspects; 2) the skill improves in time; 3) it develops through attention. The person with the skill is action-oriented, not knowledge oriented, does not have a notion of how things should be or a special interest in verbalizing, is intuitive, with no distinction between theory and practice. Social skill viewed as a technique could arouse ethic issues. Social skill is an ever-improving capacity to communicate feelings to each other to promote better understanding between them and to a better participation in a common task. Social skill is not a verbal skill. Skill is practice. The author considers himself as a phenomenologist. Natural social phenomena are men’s interaction with their associated sentiments and feelings. Paradoxally social knowledge impedes to develop social skill.

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The author affirms that the knowledge seeker searches for a class of phenomena (taxonomy) to make further observations and generalizations.
The concept of equilibrium may be applied to a system and its environment, the relations among the components of the internal system or relations between the internal and external system. The distinction between the external system (the organisation where activities are differentiated) and internal system (the diffentiated individuals) have mutual dependent consequences. A group needs both roles but they might have different goals. The needs of individuals and groups don’t have to be confused; they need to be differentiated before being related and to search for equilibrium. These ‘open’ or ‘dynamic’ systems (with external and internal systems and relations that vary in time) are difficult to conceptualize.

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Roethlisberger wanted to go further in his research, from a limited clinical to a more scientific analytical knowledge but the absence of a ‘shared paradigm’ among researchers made impossible to build more knowledge based on a common ground. The author differentiates different types of knowledge makers: 1) conceptual logicians; 2) clinicians; 3) correlation seekers and testers; 4) hypotheses seekers and testers (methodologists); 5) general-proposition makers; 6) model makers or model builders

(See table p.393 about Skill, clinical knowledge and analytical knowledge, its characteristics, methods and products.

Roethlisberger regrets the lack of shared skill, conceptual scheme, paradigm among researchers to the elusive phenomena of human behavior in organizations.

Definitions:

ELUSIVE: tending to elude: as
a : tending to evade grasp or pursuit
b : hard to comprehend or define
c : hard to isolate or identify

(Source: http://www.merriam-webster.com/dictionary/elusive )

PHENOMENON in Greek means “that which reveals itself”

Quantitatiu, qualitatiu i el Frère André

Frère André
Frère André

En metodologia de recerca en management, la discussió és entre fer un anàlisi quantitatiu o qualitatiu. Quantitatiu seria recollir dades per a fer un anàlisi estadístic, per exemple. Qualitatiu seria fer entrevistes i fer una interpretació, sense fer càlculs estadístics de les respostes, per exemple.

La setmana passada, Québec va tenir el seu primer sant. Es tracta del Frère André, que van canonitzar a Roma, el passat 17 d’octubre.

Em va fer gràcia veure el criteri per ser canonitzat. S’han de demostrar DOS miracles. Un sol miracle, naturalment, no és suficient. Però tampoc ha un d’abusar dels seus poders per fer-ne tres, que l’estalvi és un valor que hem de mantenir. Dos. El pare i el fill, el bé i el mal, el cel i la terra,… sí, dos és un bon número. Quantitatiu.

Però què és un miracle? Dincs mira, per exemple, una mare que diu que el fet de resar al Frère André va fer despertar el seu fill que estava en estat de coma és un miracle. Al menys li compte com a miracle al Frère André. No deixa de ser qualitatiu.

La sobèrbia d’Apple

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Foto: Ignasi Capdevila a Metro: Berri-UQàM (Montréal) : Cap lletra, només un logo i una imatge evocativa. Igual que Nike i el seu swoosh.

A mi, les grans marques em fan ràbia. Les empreses, com els partits polítics, quan es fan grans es desvirtuen i perden el seu discurs original. I com els partits polítics, massa temps al poder fa que se’ls hi pugi l’èxit al cap.
Apple, com Google, és una fantàstica empresa, però ja comencen a ser massa grans. Apple no para de créixer, cada trimestre facturen més, aquest any ja han doblat els ingressos de l’any passat, gràcies al nou iPhone i al cobrament de totes les comandes de l’iPad. Per mi el secret del seu èxit es basa en el disseny, l’usabilitat, l’innovació i el màrketing.
Però l’Steve Jobs no deixa de ser un personatge que, tot i sent un geni empresarial, cada dia és més soberbi. Microsoft no va inventar el S.O. basat en finestretes (tampoc ho va inventar Apple, sinó Xerox) però va ser Bill Gates qui va ser el primer en fer-ho popular, creant un standard, divulgant ràpidament i globalment el S.O. Windows (gràcies a la facilitat consentida de piratejar-lo, tot s’ha de dir). De la mateixa manera, Apple no va inventar els aparells de mp3 portàtils, ni els mòbils inteligents, ni els tablets, però ha sigut el que ha creat el referent. I de la mateixa manera que la força de Windows és la standarització del sistema, la força de l’iPhone són les Apps.
Però crec que Apple està disfrutant de les rendes del “first mover” i continuarà tenint l’avantatge competitiva temporal que aquest fet li permet mentre no arribi una competència seriosa. I crec que ja s’apropa. Ja es venen més mòbils amb Android que iPhones i els tablets de la competència aviat estaran al mercat. El App Market de Android té cada dia més aplicacions.
Crec que els sistemes oberts han de triomfar sobre els tancats.

La institucionalització de les xarxes socials

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Les xarxes socials s’han institucionalitzat. Pel que veig pels carrers, al metro, a les universitats i als diaris, constantment es fa referència a les xarxes socials com Facebook o Twitter (encara que el seu creador digui que no es una xarxa social). Però no son publicitat pagada, no. Sinó completament gratuïta: el somni de tot director de màrketing. A la foto que adjunto, hi ha la primera plana del diari “La Presse”, on es parla de Facebook. Al diari “Métro”, un anunci a tota pàgina ofereix un curs sobre com utilitzar Twitter a l’empresa. I Twitter no paga l’anunci !

A la tele o a les webs corporatives, mai mencionarien, per exemple, Coca-cola sinó que dirien “una empresa de begudes refrescants”. No sigui que els hi fem publicitat i no ens la paguin. Ara bé, tothom promociona el seu perfil a Facebook o Twitter, sense pretendre que els hi paguin per la promoció.

Sembla com si s’oblidés que Twitter, Facebook i totes les altres xarxes socials són empreses, i com a tal, ténen una finalitat econòmica.

Un altre tema fonamental és la privacitat de les dades: es pot pretendre que les pressions per assolir la rentabilitat no els faci emprar les dades dels usuaris?

Organització separatista basca?

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Al diari gratuït Métro, que llegeixo cada matí al metro, em sobta una notícia sobre Espanya. Parlen de la treva permanent d’ETA. El que em sorprèn i em disgusta és que es refereixen a la banda terrorista primer com a “organització separatista basca” i després com a “grup armat”.

Esquerra Republicana o el Parti Québécois també són organitzacions separatistes i nacionalistes però no s’han de confondre amb organitzacions similars a ETA.

Els Mossos d’Esquadra o la Guàrdia Urbana també són grups armats però ETA és una altra cosa molt diferent, de fet, la contrària.

I a Espanya, es sap el que és i fa ETA però un montrealès, que poca cosa sap de la realitat espanyola, i que només ha llegit el diari d’una refilada, quina impressió té d’ETA amb aquests tipus de descripcions?

It just wouldn’t be the same without funding

Sempre cal trobar un compromís entre els somnis i la butxaca, entre la fi i els mitjans, el fons i la forma, el voler i el poder, les capacitats i les limitacions, el director i el productor, la idea i l’implementació, la teoria i la pràctica, l’ordinari i l’extraordinari, el seny i la rauxa, l’inspiració i la transpiració,…