Category Archives: Llibres

87 – The Elusive phenomena (Roethlisberger, 1977)

Book Summary (main chapters)
“The Elusive Phenomena” by F.J. Roethlisberger (1977)

“The Elusive Phenomena” is the intellectual autobiographical account of the author’s work in the field of Organizational Behavior at Harvard Business School.

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Born in New York in 1898 and son of Swiss immigrants, the author was soon attracted by science and studied mathematics and physical science at Columbia and at the MIT, where he was deceived by the way ‘scientific management’ was taught. His passion for knowledge and certainty pushed him to join Prof. Mayo at Harvard (1927) where he became a phenomenologist.

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At Harvard, he joined the committee on Industrial Physiology and counselling students, where he observed the uniformities, basis of the ‘life space’: (1) Preoccupation and Attention, (2) The Form of Thinking: tending to treat the world of fact simple and to complicate its thinking of it, creating False Dichotomies, (3) Preoccupations and Personal History, (4) Preoccupations and the Future and (5) The Dyatic Relation. He was more interested in scientific knowledge and epistemology (what makes knowledge knowledge) than in metaphysics (real) or ethics (good) or aesthetics (beautiful), considering notion of truth as consistent, correspondent to the phenomena and convenient and useful.

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Through the Hawthorne researches, Roethlisberger studied the social space, the interactions between workers and their productivity, satisfaction and motivation. In his best-seller book ‘Management and the Worker’ the author explains ‘The Hawthorne effect’ that shows the influence of the experiment itself and the influence of the difference of behavior of the supervisors.

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Under the influence of the ‘triumvirate’ Mayo, Henderson (researcher in chemistry and follower of sociologist Pareto) and Donham (Dean of Harvard BS), the author became a concrete sociologist, observing interactions between persons, involving feelings. Agreeing with Henderson, both theory and practice were necessary. 1) The need of a conceptual scheme for purposes of investigation; 2) A matter of convenience and utility and not of truth or falsity; 3) A way of thinking to be practiced, 4) to be pratices in relation to a class of phenomena; 5) To be used so long as it remained useful; 6) Be prepared to a more useful way of thinking. At that time, he was also interested in general semantics taught by Alfred Korzybski.

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Roethlisberger did research in, among others, General Motors, the Government and Macy’s. There he studied the social structure of the organization and the salesclerk-customer relation (the motivation and cooperation he observed were ignored by the scientific management). His goal was to analyze Society and Organisation by studying the basic social processes.

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In 1942, Pearl Harbor attack and some colleagues’’ death or retirement pushed Roehlisberger to a nervous breakdown. He joined a farm family to recover. There he found a social behavior laboratory in an organisation without standards, principles of therapy or leadership, only uniformities in the processes of individual growth and learning, and individual and group cooperation.

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In his early teaching years, he taught the War Industry Retraining Program where his goal was “not to make persons into better executives but instead to make executives into better persons”. He taught an MBA course: “Administrative Practices” about motivation, productivity and satisfaction of people. In 1946 was a turning point in the development of social science.

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At Harvard, the author taught according to the Case Method, a HBS teaching and research method. Roethlisberger lists the commonly agreed objectives of this method but also shows its limitations (rationale opposed to theory, exclusively economic facts, reinforcing responsible behavior and a ‘perfect’ solution) and denounces the ‘blind spots’ (social interactions, social organization, illogical conflicts, etc) and shows the influence of assumptions and feelings in perceptions and finally in actions.

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In the early 50’s, Roethlisberger was involved in the Human Relations Clinic, a program addressed to practitioners that had to obtain the understanding and cooperation of others to get their own job done and had to act as multipliers of competence in matters of human relations. These skills were improved by a clinical method studying extrinsic and intrinsic aspects (a diagnostic or research, a counselling, a membership, a leadership and a personal context) to reach a better knowledge of oneself.
At Bethel, a summer training center, he was a trainer and a trainee. There he learned that if the more inefficiently the members of a group carried out a task, the better they were able to examine their interpersonal relations and that the here-and-now most appropriate member that met the needs of the group became at that time its leader.
By 1954, Roethlisberger felt that his work was not getting further.

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Between 1942 and 1954, Roethlisberger did Human Relations research preparing teaching cases. These cases were descriptions of actual concrete happenings with a clinical orientation (not solely with economical and objective data), giving importance to soft as well as hard data (that can be measured and quantified) to make it more understandable.
Together with George Homans, Abe Zaleznik and Roland Christensen, Roethlisberger did a prediction study; to see if the clinically knowledge could be also proved analytically. This study showed that Homans’ theory of distributive justice could not be explained by the hard data but only considering the soft data.

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A skill is a concrete behavior, either physical or social, involves concrete operations, results and outcomes. Instead of a technique, it is a way of learning with 3 characteristic: 1) There is a balanced development between the outward and the inward aspects; 2) the skill improves in time; 3) it develops through attention. The person with the skill is action-oriented, not knowledge oriented, does not have a notion of how things should be or a special interest in verbalizing, is intuitive, with no distinction between theory and practice. Social skill viewed as a technique could arouse ethic issues. Social skill is an ever-improving capacity to communicate feelings to each other to promote better understanding between them and to a better participation in a common task. Social skill is not a verbal skill. Skill is practice. The author considers himself as a phenomenologist. Natural social phenomena are men’s interaction with their associated sentiments and feelings. Paradoxally social knowledge impedes to develop social skill.

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The author affirms that the knowledge seeker searches for a class of phenomena (taxonomy) to make further observations and generalizations.
The concept of equilibrium may be applied to a system and its environment, the relations among the components of the internal system or relations between the internal and external system. The distinction between the external system (the organisation where activities are differentiated) and internal system (the diffentiated individuals) have mutual dependent consequences. A group needs both roles but they might have different goals. The needs of individuals and groups don’t have to be confused; they need to be differentiated before being related and to search for equilibrium. These ‘open’ or ‘dynamic’ systems (with external and internal systems and relations that vary in time) are difficult to conceptualize.

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Roethlisberger wanted to go further in his research, from a limited clinical to a more scientific analytical knowledge but the absence of a ‘shared paradigm’ among researchers made impossible to build more knowledge based on a common ground. The author differentiates different types of knowledge makers: 1) conceptual logicians; 2) clinicians; 3) correlation seekers and testers; 4) hypotheses seekers and testers (methodologists); 5) general-proposition makers; 6) model makers or model builders

(See table p.393 about Skill, clinical knowledge and analytical knowledge, its characteristics, methods and products.

Roethlisberger regrets the lack of shared skill, conceptual scheme, paradigm among researchers to the elusive phenomena of human behavior in organizations.

Definitions:

ELUSIVE: tending to elude: as
a : tending to evade grasp or pursuit
b : hard to comprehend or define
c : hard to isolate or identify

(Source: http://www.merriam-webster.com/dictionary/elusive )

PHENOMENON in Greek means “that which reveals itself”

30 – Managing creative projects: An empirical synthesis of activities. (Simon, 2006)

Comments on the article:
Simon, L. (2006). “Managing creative projects: An empirical synthesis of activities.” International Journal of Project Management 24(2): 116-126.

The ‘creative class’, has been a subject of theorization in the last years (Florida, 2002). The literature about creative economy and the creative industries have stressed on the increasing importance of creativity and creative workers in the future economy but few articles have studied in depth what do the creative workers actually do. In this sense, the article by Laurent Simon does a good starting exercise to identify the activities that project managers do to manage creative teams.

Theorization is based on an exercise of abstraction and generalization but it is not always based on a ground theory. After years of theorization about management, Mintzberg studied what managers really did in their working time (“The Nature of Managerial Work”, 1973). This anthropological study gave a new view on the managers’ job, time management and managerial practices.

In the same way, Simon has done an anthropological study in project teams in creative industries. He spent 60 weeks (more than a year!) at Ubisoft Montreal for his PhD thesis. This long stay gives credibility to his qualitative research.

His article is a good exercise of a grounded theory and a base for further research in the field.

Nevertheless, there are some points that can be questioned:

Research method:

A multiple case is a good way of contrasting results and a way of validating the findings. However, the four selected cases are quite different among them (from pure creations from scratch to adaptations) and the depth of the study is very unequal. One to three weeks of observation (or only interviews), might not be sufficient to emerge a ground theory. If the author has based his article on the Ubisoft (video-game) case and then has tried to contrast his findings with the other three cases, this fact should have been explained in his research method.

The “activities” of the creative project managers:

simon-creative-teams
Source: Laurent Simon (2006)

Simon identifies four groups of activities according to the above overview: the project manager (PM) as a sense-maker, a web-weaver, a flow-balancer and a game-master.

Each group of activities could be related a managerial literature:

a) Sense-making  – related authors : Weick, Senge

b) Web-weaver – related authors : Hargadon (manager as a knowledge broker)

c) Flow-Balancer- related authors : Csikszentmihalyi

d) Game-starter- related authors : Amabile (incentives)

In his analysis however, some concepts are not well-defined and boundaries are rather blurry. Some quotes that the author uses to justify a group of activities can easily used to justify another group of activities. For instance, Simon writes “… the PM has to develop a macro/micro understanding of the project based on his/her formal and informal, more personal knowledge of the team-members” to justify that the project manager the subgroup “translates the project into vision, goals, objectives, activities and tasks” in the sense-maker group of activities. This point is not develop in a taylorian-fayolian approach of setting a work breakdown structure (WBS) for the team members but to reinterpret the project goals in an individual way for each member. This point is then redundant with the point “Aims at intrinsic motivation” included in the Flow-Balancer set of activities. It is also curious to see that Simon doesn’t identify any activity related to the traditional PM tasks as defined by Fayol.

These unclearly defined boundaries of the sets and subsets of activities take out some credibility to the base of the identification of the groups of activities. Several times in the article, the reader has the impression of some concepts and activities are already been explained.

Summing up, Simon does a first approach to a missing side of the project management research to try to identify the real activities of a PM and gives some very interesting insights about how creativity is managed within a group. It is a good and brave start but more research would be needed to confirm Simon’s proposal.

I teach Project Management at HEC Montreal (in the “Certificats”) and the general approach in Project Management courses is to use the PMI’s PMBOK as a reference. The PMBOK is a set of best practices (at least is what the members of the PMI say) but sometimes it seems more the desired practices rather than the real practices. In this context, Simon’s approach is a rather original in the PM research literature.

Laurent Simon is a professor at HEC Montreal.

Disclosure: Laurent Simon is a member of my PhD committee

“Los minutos negros” de Martín Solares (2006)

Los minutos negros - Martín Solares (2006)
Los minutos negros - Martín Solares (2006)

Novela negra que retrata la dureza de la vida de los policias en un pueblo en el norte del país, dónde buscar la verdad es el mayor de los peligros, y dónde la justícia pasa en segundo término detrás del interés de los poderosos.
Es una narración que va más allá de los rasgos comunes del género, con una estructura no lineal original, dónde se mezcla la narración en tercera persona con las declaraciones en primera persona, y que, haciendo uso de la jerga policial y el lenguaje popular mexicanos retrata de manera vívida la sociedad mexicana de los 70 y actual.

“Cómo Cambiar el Mundo” de David Bornstein (2004)

Cómo Cambiar el MundoLibro:
Cómo Cambiar el Mundo: Los Emprendedores Sociales y el Poder de las Nuevas Ideas / How to Change the World
de David Bornstein (2004)

Introducción sobre el mundo de la emprediduría social, movimiento en alza en los últimos años, cuyo mayor éxito visible fué la entrega del Nobel de la Paz a Muhammad Yunus en 2006 por el éxito de sus bancos de microcréditos en Bangla Desh.
Describe con detalle algunos casos de emprendedores sociales de éxito que han sabido cambiar las realidades de sus países, tanto en el tercer como en el primer mundo. Todos los casos son emprendedores reconocidos por la Fundación Ashoka, creada por Bill Drayton.

Si te interesa el tema pero tienes poco tiempo, empieza por el último capítulo, la conclusión.

Ideas que me han parecido interesantes:

  • Poner en funcionamiento “ideas que marcan pautas”. La idea de Ashoka es identificar a los emprendedores sociales con más potencial. Cuando los proyectos funcionan, se trata de aprender la lección para aplicarlo en otros países y realidades. Iterar, mejorar, iterar. La copia es la base de la mejora. Copiando un modelo que funciona es la manera más rápida y efectiva de mejorar.
  • Paralelismos entre el sector empresarial y el ciudadano: ambos sirven para crear valor para la sociedad.
  • El sector empresarial se mide tradicionalmente por la rentabilidad, pero faltan medidas para el sector ciudadano.
  • La expansión de la democracia y la mayor acceptación social hace que los emprendedores sociales estén en un momento histórico único.
  • El desarrollo del sector puede traer la competencia en el sector, y que para ello las empresas deban innovar, lo que beneficiará a los servicios. El Grameen Bank de Yunus tiene competencia en Bangla Desh (Grameen ya solo da el 10% del total de microcréditos)
  • Necesidad de una evaluación de resultados de las empresas sociales para asignar el capital en función de resultados (y no solo de contactos políticos o cobertura mediática). De la misma manera que hay analistas de valores, y consejeros de inversión en empresas tradicionales, deberían haber en empresas sociales.
  • Apoyar la iniciativa social como carrera profesional. Fomentar su estudio en universidades, difusión en los medios (creando, por ejemplo, una sección informativa dedicada especialmente a las empresas sociales como últimamente se ha creado para el medio ambiente).

En mi opinión:
El futuro de las empresas sociales es que consigan ser a la vez beneficiosas para la sociedad y para los accionistas. Deben atraer inversión mostrando rentabilidad. Las empresas tradicionales han aplicado (de manera forzada o no) medidas de responsabilidad social en su gestión. Las empresas sociales deben aplicar conceptos económico-financieros a su gestión. La diferencia entre ambas deben ser las prioridades, no los métodos. Ni las empresas tradicionales pueden prescindir del aspecto social de su gestión ni las empresas sociales del concepto de rentabilidad. Otra cosa son las ONGs y demás grupos sociales.

Vídeo presentación de Ashoka

Novedades literarias en tiempos de crisis y Consumering de Javier Rovira

Las novedades de Junio van en línea con los momentos que vivimos:

Las novedades del momento
Las novedades del momento
Consumering de Javier Rovira
Consumering de Javier Rovira

He ojeado / hojeado un libro bastante interesante, aunque el título “Consumering(R)” suena un poco pretencioso como si descubriera otra vez el marketing. Unos le llaman crossumer, otros marketing 2.0 (más centrado en el marketing en internet, eso sí),…
Pero Javier Rovira, hace referencia a aspectos nuevos e interesantes. Las ideas fuertes con las que me he quedado son:

  • El mundo está cambiando, la globalización ya es presente (…etc…), y no podemos definir lo que el cliente quiere. Rovira propone:
  • Crea una marca fuerte
  • Crea un producto simple y básico
  • Crea sobre el producto básico una serie de productos complementarios, adaptados a las demandas de los clientes. El precio se fija pues por la combinación de los productos definidos por el consumidor (él y no la empresa define el producto final).
  • Conclusión: no segmentes (repito: no hagas segmentación) ya que la idea es que se haga sola bajo la intervención del cliente.

La idea me parece brillante: lo que los emprendedores de internet aplicamos (sal rápido al mercado, escucha, mejora, iteración, iteración, iteración,… Ten clara tu visión y adapta la ejecución) explicado a un nivel empresarial offline.

Por cortesía del autor, se pueden leer aquí el índice y aun mejor, un resumen ejecutivo (¡qué gran idea lo del ‘executive summary’ en un libro!).

Crossumer – Víctor Gil y Felipe Romero (2008)

Generalmente,  los libros de management y de empresa que llegan a mis manos son de orígen anglosajón. En la mayoría de casos, los ejemplos son americanos y lejanos a nuestra realidad española, incluso europea. En los MBA, incluso los cursados en España, escasean los ejemplos de empresas europeas (Zara es la excepción española, que es un business case de muchas escuelas) y comunes son emoresas como GAP o Wal*Mart, que no están en Europa.

En todo caso, es una satifacción leer un libro tan ameno e interesante como Crossumer donde se reflexiona sobre el nuevo consumidor, que empieza a dialogar con las marcas sobretodo gracias a las nuevas tecnologías (principalmente, claro, internet). Basan su estudio en el consumidor español,  pero es extensible a todos los mercados (solo hay un mundo).

En el libro se habla del declive de la confianza en las marcas tradicionales y como puede el consumidor influenciar en la imagen (para bien y para mal) a través de internet. Es pues vital para las empresas conocer qué se dice de ellas en la red. Para ello los autores presentan una serie de herramientas (la mayoría gratis) online para “trackear” la marca.

Es un libro eminentemente práctico y muy útil para emprendedores de internet, donde la gestión de la marca se hace casi en exclusiva por internet.

Plataformas intermedias:

innocentive.com

fellowforce.om

yet2.com

ninesigma.com

openinnovation.ch

Servicios de innovación:

bigideagroup.net

enterprise.spigit.com

ideacrossing.com

senseworldwide.com

inklingmarkets.com

humangrid.eu

Plataformas para empresarios:

cambrianhouse.com

incuby.com

innovation.spigit.com/homepage

ideawicket.com

whynot.com

ideablob.com

Plataformas independientes:

odesk.com

elance.com

guru.com

ki-work.com

mturk.com

Creativo:

threadless.com

nakedandangry.com

cafepress.com

zazzle.com

sellaband.om

artistshare.com

shareyourbrain.com

topcoder.com

istockphoto.com

inventionquest.dja.com

Plataformas P2P crowdsourcing:

answers.yahoo.com

brainreactions.net

Análisis y recolección de datos:

images.google.com/imagelabeler

Producción entre iguales:

crowdspirit.com

en.wikipoedia.org

aswarmofangels.com

Universidades:

ibridgenetwork.org

sciencecommons.org

Otros:

greenchallenge.info

eurekamed.com

Mr. Vertigo – Ciutat de vidre – Paul Auster – 1994

He llegit ja forces llibres del Paul Auster, alguns m’han agradat molt (Trilogia de Nova York, Brooklyn Follies, El llibre de les Il·lusions) i altres no tant (Timbuktu). Mr. Vertigo entraria dins de la segona categoria.

No m’agrada deixar llibres inacabats, encara que sigui ràpidament, els acabo llegint fins el final.

Això és el que m’ha passat amb aquest llibre.

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Ciutat de vidre
Ciutat de vidre

La ciutat de vidre:  He llegit últimament també la versió en còmic de Ciutat de Vidre, una història originalment inclosa en la Trilogia de Nova York.

Feia molts anys (uns 15!!) que vaig llegir la novel·la i em va agrada molt, amb els seus personatges solitaris i incompresos a la gran ciutat. He recordat la història llegint el còmic amb dibuixos del gran David Mazzucchelli, del qual havia llegit Batman, del qual ja havia postejat.

Autoayuda empresarial

Están de moda los libros de auto-ayuda empresarial: libros cortos, concisos, amenos, a menudo redactados como si te contaran un cuento o una historia, con un mensaje tan corto como potente.

Generalmente están muy mal escritos (si nos referimos a calidad literaria) pero tampoco el lector tiene grnades espectativas sobre ello.

A mi me entretiene leerlos, me gusta leerlos entre líneas, de manera superficial, no busco el entrar demasiado en el libro, sinó como fuente de inspiración. Reflexiono más que leo.

Éstos últimos días he leído Fish!, (S.Lundin, H. Paul, J,. Christensen, 2000) sobre motivaciónn de equipos. Es realmente malo. No me ha motivado ni el libro. Explica una historia de éxito (es un guión clásico de este tipo de libros, retratar el antes, la evolución y la resolucion de una situación crítica) pero poco creíble o al menos díficil de conseguir siguiendo los consejos descritos.

La semana pasada leí El arte del mínimo esfuerzo (Barbara Berckhan, 2002), sobre la optimización del tiempo y el orden de prioridades. Pues bueno, un poco lo mismo. recuerda a los libros de ‘Hágase rico’, pero bueno, alguna que otra idea se extrae.

Juan José Millás – ‘El mundo’ – 2007

Me crucé con esta novela en la biblioteca. Millás es un autor que me gustó desde que leí un libro suyo, ‘Tonto, muerto, bastardo e invisible’ del cual aun me acuerdo y tengo un muy buen recuerdo.

En ‘El mundo’ (que ganó el Premio Planeta 2007, que tiene más de comercial que de literario), habla de su infancia de niño de posguerra. No sé si es la primera novela de sus memorias o un paréntesis dentro de su mundo de ficción. Bueno, de ficción, pero que al leer tal como él ha vivido su vida, te das cuenta de que sus otros libros tienen más de autobiográficos que de ficción. Todo escritor siempre reflejará parte de su vida en sus libros, pero tengo la impresión de que en el caso de Millás, ese hecho es todavía más acentuado. Me recordó mucho el ‘Tonto, muerto, bastardo e invisible’ que yo recordaba como un ejercicio de imaginación y que ahora descubro como su vida sentida.

Juan José Millás ha obtenido esta semana el Premio Nacional de Narrativa 2007 por ‘El mundo’.